Netflix added new features this week to their web site, including “Taste Preferences”, “More Personalized Homepages”, and “Customized Browsing”, all of which sound very nice. But I was most interested to see how engaged the users were in the comments with ideas for improving the service in ways that seem to make a lot of sense. I’m a big, big fan of Netflix, but I’ve always thought their website erred just a skotch past optimal usability. ⌦ “It would be great to sort by release year AND rating level. That way you won’t search for top rated stuff and have to sort through 500 listing from 1934 etc.” ⌦ “I’d like to complain loudly once more and very clearly. The advertisements about piracy at the beginning of each DVD are extremely annoying and insulting to me as your customer. It spoils my movie watching experience and accuses me and my family of being thieves.” ⌦ “What I’d like to see is an option in my account preferences to not show movies that I’ve already rated.” ⌦ “Really love you guys but instead of focusing so much on all this personalization stuff how about working on things like getting Watch Instantly to work on Windows 7 (official release is around the corner, guys!).” ⌦ “Often when I receive a movie, I cannot remember why I put it in my queue. Could you add a ‘notes’ option so that I could type a quick note about why I chose it?” ⌦ “It’d also be cool to have the ability to link in reviews. So if say Salon had a really interesting review I could add it as a publicly shared URL and other users would be able to see it and read why I thought it sounded like a good movie.” ⌦ “I love the new features, but something related to this that I would like to see is the ability to rate not just movies, but also favorite (and least favorite) actors and directors!” ⌦ “Why can’t you show me the names of my friends instead of just initials which might or might not be the initials of their name?” ⌦ “Once again, I’m disappointed by Netflix’ choice of language in the rating system. Why are the choices “Often”, “Sometimes” and “Never”? From shades of gray to pure black. Somewhere between “sometimes” and “never” is a space called “rarely”.”
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Netflix adds new features, but users have even more suggestions