The value of a blog post for book promotion

Morris Rosenthal, author of the book Computer Repair with Diagnostic Flowcharts , writes about the effect that the viral replication of its incredible flowcharts, across the internet, had on actual sales. Our own post was here a few days ago . The FonerBooks website received approximately 90,000 extra visitors for the week, who downloaded some 14 GB worth of material. Our $10/month hosting service stood firm under the load and continued to perform amongst the top 10% of web servers, and I haven’t been contacted about any overage charges on bandwidth yet. His referrer chart shows 24k visitors from Gizmodo, 9k from Lifehacker, 7k from BBG, and then 4k from Google’s feeds. URL shorteners obscure the origin of some visitors. Of these visitors, however, only a tiny fraction turn into sales. Most venues credited Morris and linked to his site or the book’s Amazon page, others did not. Bloggers tend to link to the blog they read about it instead of Morris’ website. About 25,000 of the visits went directly to the PDF version of the charts. Nor is it the first time the charts have “gone viral.” Like anything on the Internet of great general usefulness, it gets periodically rediscovered. “The funny thing is that I launched my viral book promotion blitz SIX YEARS AGO, in 2003!” he adds. Read Rosenthal’s post for an exhaustive rundown of what happens to your work — and your book’s success — when it infects the blogosphere . The bottom line seems to be that benefits are real but small, at least for authors of technical works: if you aim for viral promotion, encourage links to places people can buy it, but don’t pay professional marketers to organize viral/free stuff for you. Computer Repair with Diagnostic Flowcharts: Troubleshooting PC Hardware Problems from Boot Failure to Poor Performance, Revised Edition (Paperback) [Amazon]

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The value of a blog post for book promotion

Gallery: Forget Cell Phones, Give Me Wearable Computing!

Experiencing augmented reality doesn’t have to be as easy as holding up a cell phone. Through the years, researchers have dreamed up and constructed hardware that is either totally cool or utterly ridiculous (sometimes both, depending on whom you ask). The above funglasses from Lumus Optical suggest you can view email, SMS and video games “inconspicuously during meetings.” Because no one would ever question why you’re wearing huge black sunglasses indoors. Needless to say, I’ll give it up that there are practical applications for this hardware (exploring a city, viewing Google Maps, etc.). Plus, it’s pretty clever: Lumus’ patented, revolutionary Light-guide Optical Element (LOE) [ ed. note : 2-3mm thick] comprises a flat, transparent optical substrate that incorporates a set of embedded partially reflecting facets. The upper figure illustrates the LOE function. An optical image, generated by a microdisplay (e.g. LCD, LCoS or OLED), is coupled into the LOE substrate. Trapped by total internal reflection, the image components are guided along the LOE. The image is then expanded and coupled out by a set of partial reflectors for viewing by the user. The LOE provides the viewing experience of a large distant screen: an enlarged, distant image, with a large field-of-view (FoV). After the jump, check out some other AR projects, old and new, which require you to look less like an iPhone fanboy and more like a cyborg… [Lumus via MedGadget ] First developed in 2002, this pack was one of four created especially for a game of “Human Pacman” , which played out in the streets of Singapore. Pacman can collect the virtual cookies by walking through them, while Ghosts can “eat” the Pacmen by physically tapping the Pacmen’s back. However, Pacmen can collect power-pills which are Bluetooth-embedded boxes hidden in the game area to become Super Pacmen for a short period of time to “eat” the Ghosts in the similar fashion. We also introduced the role of Helper, who can participate the game through the Internet. The movements of the Pacmen and Ghosts are tracked using sensors and they are linked back to a wireless Local Area Network which is connected to the Internet. Hence, the 3D-graphical version of the game can be rendered in real-time. Helpers can thus watch the game “live” and guide the Pacmen or Ghosts to reach their goal by text communication. Did I mention it was funded by the military? Around the same time, students at Carnegie-Melon’s ICES were experimenting with a Spot wearable computing device (left) and companion driver interface system, which was comprised of several cams and devices. Whatever. You still look like The Borg . Speaking of which, how could I not mention Steve Mann , author of Cyborg ? The dude’s troubles boarding airlines are well documented on Boing Boing . But regardless of such petty setbacks, just look at the evolution of that hardware… Not especially chic, but his look sure has come along way! Back in 1999, this Wireless Immersive MultiMedia Information System (WIMMIS) was comprised of a Cybertrack head tracker for “orientarion [sic] determination,” a Sony Glasstron TM display, a Xybernaut MA 4 computer, and a wireless video link. All built into a vest that just screams: “I’m a walking Radio Shack!” As of 2008, this head-mounted, retinal-scanning display weighed just 25 grams. Much lighter and stealthier than earlier incarnations from 2005 — “less than one thousandth of the previous prototype.” Compliments of Japanese-based Brother Industries . [via Gizmodo ] Why mess with glasses, goggles and thin-film displays when you can affix said display direct to your eyeball? That’s exactly what researchers at the University of Washington are wondering. And that’s why they’re developing a bionic contact lens that was unveiled last year. Already, they’ve tested the lenses on rabbits, which confirms that lab animals really do get to have all the fun.

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Gallery: Forget Cell Phones, Give Me Wearable Computing!

Review: 3 Reasons Why Nokia’s N97 Is a Bummer

Matt Buchanan at Gizmodo already hit the nail on the head with his spot-on assessment of the N97: Nokia is doomed . So I won’t spend much time shooting a dead (well, dying*) horse dead-er, but having manhandled the N97 for a few weeks, I’ve also got a few thoughts. First off, I’m no fanboy. But I have been seduced by some of Nokia’s handsets. I carried the N82 for a year. At the time, Symbian felt utilitarian and easy to use. The 5 megapixel sensor, xenon flash and Carl Zeiss optics were pretty stellar. So much so, I used the phone as my main point-and-shoot on a trip to Japan , where I snapped some reasonably ok pics (not amazing, but good enough). I carried the N95 for a spell in 2007. Same deal. Solid hardware. Ahead of its time. And like a lot of us, I started scratching my head about when, how, and if consumers (and cell phone companies) in the U.S. would ever see the light. Sure lesser offerings from Nokia have been entirely forgettable. But that’s besides the point. When the company swung to the fences, Nokia tended to deliver. That said, I couldn’t wait to get my hands on the N97, the company’s first legit touch screen. Well, here’s what I found: 1) A clunky touch screen interface that merely mimics a non-touch OS . The Pre, iPhone and G1 all require the user to speak in elegant gestures that, in turn, make you feel elegant. Quick flicks, simple pinches, and de-pinches that are &mdash forget easy and practical &mdash actually FUN to do. The N97, on the other hand, offers no magic. If you want to scroll through your contacts on the iPhone, you press and drag, and watch the list rapidly flow before your eyes &mdash then bounce when it hits the bottome. With the N97, you’re stuck dragging a clunky nav bar or holding your finger in one spot (top, bottom) to get the list to scroll. 2) The hardware is both lackluster and not the least bit luxurious . The mostly-plastic frame makes the phone decidedly lightweight (a plus), but the hinge &mdash as several reviewers have noted &mdash is a little awkward to us. Same with the relatively cramped, too-minimalist keyboard, which I never really mastered or cared to. The more I handled the phone, too, it started to feel cheap. Less like a flashy status symbol, and more like a basic, no-frills handset I got with an upgraded contract (unfortunate, considering that’s far from the case). Evoking the word “cheap” is shameful for any product that boasts a price tag this high (see below). 3) $699?! (now reduced to $629). Nuff said. *Nokia’s profits are dropping faster than a virgin’s pants at a free brothel**. **Feel free to out-analogy me in the comments.

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Review: 3 Reasons Why Nokia’s N97 Is a Bummer

Apple Tablet Due in September?

Headlines are a tricky thing. Today The Financial Times reported some big news, but don’t let the big type above their story fool you. They’re reporting much cooler news than this semi-snoozer: “Apple joins forces with record labels.” Don’t get me wrong. It is interesting. Apple and the four major music labels are reportedly cooking up project “Cocktail,” a plan to bolster album sales by bundling special digital content like booklets, videos, downloads and interactive features. If they do it right, this could be big, considering bands like Radiohead and NIN are making bank with multi-tier pricing for varied bonus content. Let’s be honest, though. FT’s headline should have been something like this: “Apple launches tablet, teams with record labels.” Yep. The story suggests Apple could likely bump up the release of its long-awaited, much-rumored touch tablet to September in order to coincide with project “Cocktail.” Says FT : The new touch-sensitive device Apple is working on will have a screen that may be up to 10 inches diagonally. It will connect to the internet like the iPod Touch - probably without phone capability but with access to Apple’s online stores. “It’s going to be fabulous for watching movies,” said one entertainment executive. Correction: It’s going to be fabulous for pirating movies. image by vernhart [via Wired ]

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Apple Tablet Due in September?

Amazon Kindle DX Review Round-Up

Rob posted his review earlier today after getting his hands on Amazon’s latest e-reader, the $489 Kindle DX: “Though based on the Kindle 2, it’s the first version that seems a beautiful thing… That said, Amazon’s weird pay-to-play online service for converting file formats is still a black mark against Kindles of any size–especially when you pay $480 for the hardware.” Here’s what others are saying… • Wired’s Steven Levy likes the improvements, but thinks the price isn’t quite right . • Gizmodo found the inclinometer useful for PDFs . • The NYT’s take: “For those of us who don’t need to read PDFs or, say, all 1,328 pages of ‘Constitutional Law: Principles and Policies,’ the regular Kindle should suffice .” • Walt Mossberg at the WSJ would prefer ” on-screen touch controls that could instantly adapt to its size and orientation.” • Ed Baig at USA Today didn’t see any major differences with the speed at which pages refresh; he did enjoy the big screen, but not the price . • Engadget unboxed the thing and found a “less comfortable keyboard.” • CNET decided the DX’s “larger chassis has its pluses and minuses .” • Early Amazon user reviews are posting, too: 4 out of 5 stars based on 20+ reviews thus far.

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Amazon Kindle DX Review Round-Up

LEGO Launching New Blox Gagdets

LEGO announced a new product line, which includes a stop-animation video camera, MP3 player ($40), still camera ($50), alarm clock, walkie-takie, and a “boomblox” (get it? … blox !). The gadgets won’t be available till the fall, but DVICE got to check ‘em out. Kevin Hall reports : The camera isn’t packing all that strong of a punch with a 1.5″ LCD screen, 3 MP sensor and 128 MB of internal memory, but that should be more than enough for a kid to play around with. It hooks up to your computer with a USB cord, and has a lithium battery inside. The MP3 player has 2 GB of memory by comparison. Who cares about the guts? I’m paying for that classic aesthetic.

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LEGO Launching New Blox Gagdets

The Palm Pre, Deconstructed

Rapid Repair spent the weekend taking apart the Palm Pre in just 10 easy steps. [via LikeCool ] Previously: A weekend with the Palm Pre (Verdict: Second place is still a win … Video: Palm Pre's Touchstone dock's amazing grip Seven features that make the Palm Pre better than the iPhone … Palm Pre Review Roundup Palm Pre could masquerade as iPod to work with iTunes Boing Boing Gadgets at CES Video: Palm Pre Hands-On with Joel and …

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The Palm Pre, Deconstructed

BB Video: "Tank Tour" - One of World’s Largest Collections of Historic Military Technology

( Download MP4 / Watch on YouTube ) In today’s edition of Boing Boing Video , guest-host Todd Lappin explores a massive collection of historical military vehicles tanks collected by an eccentric Silicon Valley multimillionaire. The recently-departed Jacques Littlefield amassed one of the world’s largest and most significant collections of this type, and his collection is now overseen by the nonprofit Military Vehicle Technology Foundation . Snip from their description: Our goal is to acquire, restore, and interpret the historical significance of 20th and 21st century military vehicles. Domestic and foreign combat vehicles such as tanks, armored cars, self-propelled artillery, and other technically interesting mobile platforms are the focus of the collection. We also maintain an extensive technical library that describes many vehicles down to the part level. Aside from the vehicles, there are towed artillery, antitank, and antiaircraft guns. Military support equipment, inert ordnance, and accessories round out the collection. The foundation is supported by public donations, and you can make one at their website if you dig what they do. To make arrangements for tours, you can email tours.mvtf at gmail.com. To arrange access to the collection for commercial purposes: permissions.mvtf at gmail.com. The “tank tour” BBV shot for this episode was organized by BB pal Karen Marcelo and Dorkbot SF . They put on interesting events like this every month! Karen says, June, 2009 is the 7 year anniversary of dorkbotSF. We have two cool events coming up, hope the some of the Boing Boing readers will come out for them! First one is jun 3 - at Greg Leyh’s lightning lab. A live demo of scaled-down model of greg’s 12-story Tesla coils, debut of Marc Powell’s new software, and cool light printer from Jonathan Foote. Then Jon Sarriugarte is hosting a big bash on the 20th ! snail car, muffin cars, tesla roadster makers, fireworks, omega recoil’s tesla coils, blacksmithing, etc. and he said more surprises he doesnt want to mention in advance! Where to Find Boing Boing Video : RSS feed for new episodes here, YouTube channel here , subscribe on iTunes here . Get Twitter updates every time there’s a new ep by following @ boingboingvideo , and here are blog post archives for Boing Boing Video . (Thanks to Boing Boing’s video hosting partner Episodic , and to shooter-producer extraordinaire Eddie Codel and to our host Todd Lappin )

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BB Video: "Tank Tour" - One of World’s Largest Collections of Historic Military Technology

Review: 6 Months with Kwikset Smartscan Biometric Deadbolt

Kwikset’s own benefit list (pdf file) for this product includes five main selling points. Let’s review them one at a time, shall we? 1. Three Levels of controlled access. The idea here is that you basically have “admin” or “god” type access so that you can control all the settings and enroll other fingerprints. Then there is a “user” access which allows you to set who can and cannot access your door. Then finally a “timed user” access where you can specify time and day of the week someone can have access, like say a maid. The idea is solid enough and its easy enough to add people to the system. I’d say the problem here (which I’ll address again later) is that this is a closed system where you don’t have the ability to upgrade the firmware or do extensive programming of the lock. What would have been a welcome addition to this type of lock is to have a USB port so that you could use a thumb drive that could not only upgrade firmware but also could allow you (the admin) the ability to do advanced programming of who gets in and when, and then be able to simply load that information into the lock. Instead, programming is a process of bending over or kneeling piously in front of the lock to access the UI. 2. Subdermal fingerprint scan safer and more precise. This is true. Not only is it harder to spoof this type of a lock, it is also temperamental and can cause you great angst as your wife will surely stand in the extreme cold or hot, wondering why the hell she can’t get in the house because the lock won’t recognize her fingerprint. You see it is not only subdermal, but it also requires you swipe your finger across the electronic “eye” of the lock. The problem here is that it likes you to always swipe your finger at the same rate every. single. time. This is enough to anger any spouse to such a degree as they start to bypass the lock altogether and instead use the garage door keypad. You may also get a call from the pet sitter while you are on your way to say, Hawaii, explaining that he cannot get in the house and the dog is likely peeing on the rug. There is a trick to fixing this that I’ve found. Basically, you enroll the same person 3-4 times at different speeds, essentially a CYA, keeping a record of the 1.2 second swipe, the 1 second swipe, the .56 second swipe, and so on. 3. “Backup” key included. Yes, there is a backup key. Handy for when your pet sitter calls you while you are on your way to Hawaii and can’t get into the house. 4. Easy to install, program and use. It was rather painless to install. It took some modification to my door strike and a little Dremel work to get the deadbolt to fit just right, but through no fault of the lock itself. It is rather easy to program (although I mentioned above a better way they could handle this), and once you enroll everyone 3-4 times, it is very easy to use. For example, when leaving the house, simply tap the scanning area 3 times to lock the door (this is a feature I love). And unlocking the deadbolt is only about 3-20 seconds from the arrival at your door. This could be good or bad depending on what’s chasing you at the moment (zombies good, vampires bad). 5. Standard preparation fits most doors. This seems to fit in with number 4, but I can only agree to the extent that it fit my own. I can’t speak for anyone else. Final thoughts I’m a little rough on this product only due to the persnickety way it makes me scan my finger 3 times before I seem to find it’s subdermal g-spot. On the whole I rather like it. It’s affordable and secure. The batteries last a very long time between replacements. The finish is really nice and matches my existing door hardware perfectly. It is quite straightforward in its installation, programming, and function. And the best feature is that you control how many keys you give out…meaning zero. If you’ve ever given out a key or two to people and they’ve lost them, you know you’re a large locksmith bill away from re-keying your front door. With this product if you suddenly find yourself on the outs with your significant other, you are only one finger swipe away from deleting their access, depending of course who gets home first and how many swipes it takes you to gain admin access. For the breakup inclined, that alone is worth the price of admission, and the occasional headache. So on the whole, I’d recommend this product, but with the slight caveat that I’d hope Kwikset takes my recommendations to heart and improves upon the next version. Available on Amazon for under $200.

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Review: 6 Months with Kwikset Smartscan Biometric Deadbolt

Eyes on the Road: AT&T bringing CruiseCast in-car satellite tv to market

Filed under: Aftermarket , Gadgets , Etc. , I.C.E. AT&T is starting to work with pockets of customers to test its CruiseCast satellite-based entertainment service before officially putting the TV/radio service on wide offer. When the whole clan is on the go, it may work to keep everyone calm and quiet, and when your Prevost motor coach is loaded up with everything else, you might as well go for the TV service, too. Truckers sticking DBS dishes on their rigs would likely be pleased with the CruiseCast system, especially since AT&T is using some new technology developments by RaySat that defeats the typical issues with line of sight obstacles and underpasses. For comparison’s sake, Sirius is cheaper and offers much more variety than AT&T’s 20 music/talk radio stations, but their optional Backseat TV service only offers three television channels, and they are all geared for the kiddies. Conversely, AT&T’s CruiseCast hardware must be professionally installed and will set you back $1,299, and the monthly payment is $28. Once the service is available for all customers in early June, they’ll have 22 television channels to choose from. All that for the price of a used car and more than $300 bucks a year in subscription costs. Official press release posted after the jump. [Source: Engadget ] Continue reading Eyes on the Road: AT&T bringing CruiseCast in-car satellite tv to market Eyes on the Road: AT&T bringing CruiseCast in-car satellite tv to market originally appeared on Autoblog on Mon, 25 May 2009 08:29:00 EST. Please see our terms for use of feeds . Read ?|? Permalink ?|? Email this ?|? Comments

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Eyes on the Road: AT&T bringing CruiseCast in-car satellite tv to market

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