VW’s ‘Eat The Road’ Print Ad Actually Edible

This is a Volkswagen Golf print ad that appeared in South African copies of Auto Trader magazine that’s actually edible . It was accompanied by the line ‘Eat the Road. Seriously, Eat It’ and was made from “glutinous rice flour, water, salt, propylene glycol, FD&C colour, glycerine.” What, no artificial flavor?! Please tell me it at least smelled like new car and gasoline. Clever effort, VW , so I almost hate to break it to you, BUT ALL PRINT ADS ARE EDIBLE. Don’t believe me? *tears out and eats ad from Playboy* See? *licking lips* Mmmmmm, that one must’ve had titties on the back! Hit the jump for a picture of the ad not in some guy’s mouth.
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VW’s ‘Eat The Road’ Print Ad Actually Edible
